SNAP

Discover the fascinating secrets behind those Eureka moments and learn how you can train your brain to take advantage. Sudden flashes of inspiration have triggered many discoveries and inventions throughout history. But are such Aha! moments merely random, or is there a way to train the brain to harness these seemingly unpredictable creative insights? In this fascinating overview of the latest neuroscience findings on spontaneous thought processes or "snaps", Dr Ramsland describes how everyone can learn to improve the likelihood of their own Eureka moment by adopting certain rewarding attitudes and habits. Written in an accessible, jargon-free style which weaves together the latest research with illuminating stories, "Snap" teaches us how to cultivate our own inner epiphanies.